Energy efficiency and conservation

When talking about energy most discussion goes around the production and use and a little goes around efficiency and conservation but this Sunday the Oregonian http://www.oregonlive.com/environment/index.ssf/2009/09/meeting_the_energy_challenge_t.html has expanded the discussion in this topic. There is a compelling argument to use energy more efficiently because we can actually save equivalent ammounts as we are able to produce by conservation.